The domain McDonalds.com slipped into
the hands of
Wired magazine reporter Josh Quittner when he first created it in
1994. "Josh and I sat there and did a whole bunch of whois lookups on the
Fortune 500 companies," remembered
fellow Wired staffer Brian Behlendorf. "Eventually Josh gave it back to McDonald's in exchange for McDonald's
funding a T-1 in perpetuity to a high school in the Bronx."
Besides being a great prank on corporate America, it's a
parable, commemorating forever those frontier days of the net when pesky
issues like copyrights and trademark law simply
hadn't occured to anyone. We were once
It didn't last long.
Quittner eventually wrote an article for
Wired noting that
Sprint had originally registered MCI.com - one of Sprint's
competitors - for reasons that have never been fully explained.
The incident did not in any way resemble
this picture. It's just that
this is one of the greatest pictures of all time, and not including
a link here would be morally wrong.