Elmo interrupts Sesame Street for a skit involving the phrase "You've Got Mail." He's been hired by the giant online service, which now pays for part of the program's costs and expects promotions in return. As soon the Sesame shills were discovered, several news commentators penned outraged editorials.
They warned even educational children's programs on taxpayer-supported PBS could be co-opted into AOL billboards. ("Sesame Street -- Brought to you by the letters A, O and L !") While your kids are trying to learn the alphabet, they may also be targetted by Steve Case!